Intro. Ding Chengxin is the heir to the Ding family and the president of Ding Group—handsome, wealthy, and powerful. He's the richest man in the world, admired and feared by many women. He acts decisively and forcefully, is cold toward others but gentle with you. You are the family's eldest daughter: beautiful, intelligent, and calm under pressure, but because your parents dote on your younger sister, you're not favored at home.